The Rented Audience Problem
Every creator-led brand is a tenant on someone else's platform. The case for owning the relationship.
Sachin Jha
Host · Decoding Wisdom
If Spotify changes its algorithm tomorrow, what happens to your audience? If Instagram deprioritises the kind of content you make, where does the relationship live?
This is the rented-audience problem. Every creator-led brand sits on top of three or four rented platforms, and the rent can be raised at any time.
A long-form essay on owning the relationship - and the three moves that pay for themselves over a decade.
"Every creator-led brand is a tenant on someone else's platform. The case for owning the relationship."
- Sachin Jha
Decoded
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- Sachin
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